In my previous post “How To Make Money From Home And Online? Income Strategies Working For Me” (I assume that’s how you got here) I said I’d focus on each passive income stream, or strategy exclusively for three months before moving onto another. However, I had to make an exception to the rule when it came to Amazon and affiliate marketing. Their Amazon.com Associates (AA) program has already started generating passive income for me.
I was focusing on going through the training on Wealthy Affiliate (WA) and building a website that’d generate a decent side income when I came across the training on Amazon and affiliate marketing. I read some of the WA community discussions and the overall consensus was not to apply for AA until you have decent traffic on your website. This is because Amazon requires three sales within 180 days of opening an AA account.
However, I had already registered for AA before starting out on Wealthy Affiliate (WA), so I decided to incorporate it on my website anyway and if I didn’t make the required three sales, I figured I could reapply for the program. However, much to my surprise I made a sale within two days of integrating it on my website, earning a commission from Amazon!
This is why this post is three months ahead of its time 🙂
What is Amazon Associates?
This is the Amazon version of its own affiliate program, where the ower of the website, blog, or any other online medium makes a commission on sales that they have successfully directed to Amazon. All products on Amazon are fair game as part of this program. If a user on your website, either seeing the Amazon banner or using your Amazon affiliate link, makes a purchase on Amazon, you get a percentage of the sales commission. This is definitely a cool way to monetize on your online asset!
The registration process is very simple. You answer a few questions about your website or app, tell them what you are planning on promoting and provide them with your Tax Id Number or the equivalent to the country you reside in (e.g SIN in Canada) and then you are all set. You can post your affiliate links and Amazon ad banners on your website. The catch is, your website needs to generate three sales within 180 days for you to stay partnered with Amazon.
Creating an ad or selecting a product to sell is simple. For ads, you can select banners or native shopping ads.
Native shopping ads can be split into three categories:
- Recommendation ads which advertise products relevant to your website topics
- Search ads which allow visitors to search Amazon directly from your website
- Custom ads where you customize the ads to your specifications
You can also promote a particular product on Amazon and get an affiliate link for it. The best option is to do a combination of all the available options to you and play around with them. See which ones get the most traction on your site.
Since they provided me with the HTML, JavaScrip, and Hyperlinks, it was very easy for me to integrate it onto my website. There also wasn’t much of a learning curve to get me up and running. The instructions provided on how to set up the ads are pretty thorough.
WordPress Modifications & Plugins That Makes Life Easy
I use WordPress (as this is the default website builder on Wealthy Affiliate), the following plugin and modification really helped me easily integrate Amazon into my website.
- Modification to my “Theme Functions” which made it easy to incorporate Amazon ads within my post. This is such a simple setup, yet it makes a huge difference. It saves me a lot of time while giving me full control of where I want the Amazon ads to appear within my posts. The video below has step-by-step instructions for this modification. This video is for Google AdSense, but this works for Amazon as well.
- “Insert Headers and Footers” plugin helped to easily integrate the OneLink code (the code that automatically directs visitors to their country-specific Amazon stores such as Amazon.ca or Amazon.co.uk). The code for OneLink had to be entered into the footer before the end tag of the body of my website. Since I had no idea how to do this and I didn’t want to mess around with my website code. I used Insert Headers and Footers, which easily entered the code into my website.Step 1: Login to Associates Account > Click Tools > Select OneLink
Step 2: Under oneTag click “Get the code here”
Step 3: Copy the oneTag code (ensure the load preference is Asynchronous)
Step 4: In the WordPress Dashboard click setting > Select Insert Headers and Footers
Step 5: Paste the oneTag code in “Scripts in Footer” and hit save.
You’re all set!
Maximizing Returns Regardless Of Which Country Your Visitor Is From
Visitors to your website or blog are going to come from all over the world, and they may shop only at their country-specific Amazon store (i.e: Amazon.com in the US, Amazon.ca in Canada, Amazon.de in Germany and so on), you want to monetize on those sales as well.
Once you are registered for your associates’ account, click on tools and select “Link your accounts”. Follow the steps to register as an associate on all Amazon websites across the globe and link them to one single account.
Once it’s linked, you only need to worry about using one Amazon code/link on your website. Amazon will automatically pay you commission on sales for products advertised on your website, regardless of where in the globe the product was purchased.
For example, if your affiliate link, links to a book on Amazon.com but the user purchases the product on Amazon.ca – Amazon will pay you for the Amazon.ca sale even though the link you had was for Amazon.com. This literally opens up the world to you.
Note: If you want to learn more about affiliate marketing and want to get started – check out my post on WA and how I got started: Best Passive Income Investments: No.1 Wealthy Affiliate
As many on WA recommend, I wouldn’t suggest registering for an Amazon Associates account until you have meaningful traffic on your website. However, in my case, I was able to make a sale and get a commission from Amazon.
If you are starting off, keep Amazon on your top priority list, as it an awesome way to monetize on your website or blog. If you already have a website and have good traffic, I recommend incorporating Amazon on your website.
At the end of the day when it comes to Amazon and affiliate marketing success, it depends on creating content that provides value to your visitors. For me, it comes from writing about things that I personally use or follow and would have no problem recommending to others. I recommend the same if you are trying to get your start with affiliate marketing.
If you need help or have questions, drop me a comment below and I will get back to you. If you are on Wealthy Affiliate and need help with setting up Amazon on your website, send me a private message or post it in the community board. Good luck!